Globalisation and internationalisation
We help clients to understand the international markets context and adopt local strategies to operate and win in the market environment. Advanced technologies and the internet have tremendously improved the process of interaction and integration between people and companies around the world. It provides opportunities for multinational enterprises and small business to compete in a global market. These are some of the key components our clients use to win in international business environments: adapting a company structure to local needs; identifying gaps in the market; contextualise products and services; establishing a partnership with local companies; integrating conventional and digital channels; targeting narrow customer segment; using local employees and language.